M. Gorn: search on Z-Library

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1

The Effects of Music in Advertising on Choice Behavior: A Classical Conditioning Approach

Gorn, Gerald J.

Journal:

Journal of Marketing

Year:

1982

Language:

english

File:

PDF, 315 KB

english, 1982

2

Effects of Color as an Executional Cue in Advertising: They're in the Shade

Gorn, Gerald J., Chattopadhyay, Amitava, Yi, Tracey, Dahl, Darren W.

Journal:

Management Science

Year:

1997

Language:

english

File:

PDF, 2.28 MB

english, 1997

3

Waiting for the Web: How Screen Color Affects Time Perception

Gerald J. Gorn, Amitava Chattopadhyay, Jaideep Sengupta and Shashank Tripathi

Journal:

Journal of Marketing Research

Year:

2004

Language:

english

File:

PDF, 1.94 MB

english, 2004

4

Facilitating and Rewarding Creativity During New Product Development

Burroughs, James E, Dahl, Darren W, Moreau, C. Page, Chattopadhyay, Amitava, Gorn, Gerald J

Journal:

Journal of Marketing

Year:

2011

Language:

english

File:

PDF, 324 KB

english, 2011

5

Backus' language

Knuth, Donald, Gorn, Saul

Journal:

Communications of the ACM

Year:

1962

Language:

english

File:

PDF, 228 KB

english, 1962

6

Black Spirits: The Ghostlore of Afro-American Slaves

Elliott J. Gorn

Journal:

American Quarterly

Year:

1984

Language:

english

File:

PDF, 1.46 MB

english, 1984

7

Sounddesign (Klang Wahrnehmung Emotion) || Sounddesign

Year:

2017

Language:

german

File:

PDF, 2.57 MB

german, 2017

8

Quantitative Reverse Transcription–Polymerase Chain Reaction to Study mRNA Decay: Comparison of Endpoint and Real-Time Methods

Thomas D. Schmittgen, Brian A. Zakrajsek, Alan G. Mills, Vladimir Gorn, Michael J. Singer, Michael W. Reed

Journal:

Analytical Biochemistry

Year:

2000

Language:

english

File:

PDF, 141 KB

english, 2000

9

Motivational determinants of transportation into marketing narratives

Brent McFerran, Darren W. Dahl, Gerald J. Gorn, Heather Honea

Journal:

Journal of Consumer Psychology

Year:

2010

Language:

english

File:

PDF, 396 KB

english, 2010

10

Mood, Awareness, and Product Evaluation

Gerald J. Gorn, Marvin E. Goldberg, Kunal Basu

Journal:

Journal of Consumer Psychology

Year:

1993

Language:

english

File:

PDF, 1.13 MB

english, 1993

11

Maximal Convergence Intervals and a Gibbs Type Phenomenon for Newton's Approximation Procedure

Journal:

Annals of Mathematics

Year:

1954

Language:

english

File:

PDF, 936 KB

english, 1954

12

Unconscious transfer of meaning to brands

Maria Galli, Gerald Gorn

Journal:

Journal of Consumer Psychology

Year:

2011

Language:

english

File:

PDF, 316 KB

english, 2011

13

The importance of visualisation in concept design

Darren W Dahl, Amitava Chattopadhyay, Gerald J Gorn

Journal:

Year:

2001

Language:

english

File:

PDF, 206 KB

english, 2001

14

Mood, Awareness, and Product Evaluation

Gerald J. Gorn, Marvin E. Goldberg and Kunal Basu

Journal:

Journal of Consumer Psychology

Year:

1993

Language:

english

File:

PDF, 373 KB

english, 1993

15

Waiting for the Web: How Screen Color Affects Time Perception

Gorn, Gerald J., Chattopadhyay, Amitava, Sengupta, Jaideep, Tripathi, Shashank

Journal:

Journal of Marketing Research

Year:

2004

Language:

english

File:

PDF, 90 KB

english, 2004

16

Relaxation Increases Monetary Valuations

Tuan Pham, Michel, Hung, Iris W, Gorn, Gerald J

Journal:

Journal of Marketing Research

Year:

2011

Language:

english

File:

PDF, 330 KB

english, 2011

17

Does Your Company Have the Right Logo? How and Why Circular- and Angular-Logo Shapes Influence Brand Attribute Judgments

Jiang, Yuwei, Gorn, Gerald J., Galli, Maria, Chattopadhyay, Amitava

Journal:

Journal of Consumer Research

Year:

2015

Language:

english

File:

PDF, 647 KB

english, 2015

18

"Gouge and Bite, Pull Hair and Scratch": The Social Significance of Fighting in the Southern Backcountry

Elliott J. Gorn

Journal:

The American Historical Review

Year:

1985

Language:

english

File:

PDF, 3.09 MB

english, 1985

19

Untersuchung der Hautverträglichkeit einer Schmerzcreme auf der Grundlage ätherischer Öle nach wiederholter Anwendung

Journal:

Zeitschrift für Phytotherapie

Year:

2019

Language:

german

File:

PDF, 249 KB

german, 2019

20

When Arousal Influences Ad Evaluation and Valence Does Not (and Vice Versa)

Gerald Gorn, Michel Tuan Pham, Leo Yatming Sin

Journal:

Journal of Consumer Psychology

Year:

2001

Language:

english

File:

PDF, 2.58 MB

english, 2001

21

New Methodology for Micromagnetic Simulations of Nanocomposites With Applications to SANS Experiments

Erokhin, S., Berkov, D., Gorn, N., Michels, A.

Journal:

IEEE Transactions on Magnetics

Year:

2011

Language:

english

File:

PDF, 534 KB

english, 2011

22

Some Unintended Consequences of TV Advertising to Children

Marvin E. Goldberg and Gerald J. Gorn

Journal:

Journal of Consumer Research

Year:

1978

Language:

english

File:

PDF, 268 KB

english, 1978

23

Understanding Materialism among Youth

Marvin E. Goldberg, Gerald J. Gorn, Laura A. Peracchio and Gary Bamossy

Journal:

Journal of Consumer Psychology

Year:

2003

Language:

english

File:

PDF, 390 KB

english, 2003

24

The Origins and Early Development of Professional Football, 1890–1920. By Marc S. Maltby. New York: Garland, 1997. xvi + 238 pp. Bibliography and index. Cloth, $65.00. ISBN 0-815-32797-8.

Gorn, Elliott J.

Journal:

The Business History Review

Year:

2001

Language:

english

File:

PDF, 176 KB

english, 2001

25

Seafaring Engendered: A Comment on Gender and Seafaring

Journal:

International Journal of Maritime History

Year:

1992

Language:

english

File:

PDF, 657 KB

english, 1992

26

Salud mental y atención primaria en México. Posibilidades y retos

Saavedra Solano, Nayelhi, Berenzon Gorn, Shoshana, Galván Reyes, Jorge

Journal:

Atención Primaria

Year:

2015

File:

PDF, 389 KB

2015

27

Absence Makes the Mind Grow Sharper: Effects of Element Omission on Subsequent Recall

Jaideep Sengupta and Gerald J. Gorn

Journal:

Journal of Marketing Research

Year:

2002

Language:

english

File:

PDF, 5.12 MB

english, 2002

28

The Use of Visual Mental Imagery in New Product Design

Darren W. Dahl, Amitava Chattopadhyay and Gerald J. Gorn

Journal:

Journal of Marketing Research

Year:

1999

Language:

english

File:

PDF, 1.64 MB

english, 1999

29

Absence Makes the Mind Grow Sharper: Effects of Element Omission on Subsequent Recall

Sengupta, Jaideep, Gorn, Gerald J.

Journal:

Journal of Marketing Research

Year:

2002

Language:

english

File:

PDF, 362 KB

english, 2002

30

Color in Advertising

Gorn, Gerald J., Chattopadhyay, Amitava, Yi, Tracey

Journal:

SSRN Electronic Journal

Year:

1993

Language:

english

File:

PDF, 2.87 MB

english, 1993

31

Job involvement and motivation: Are intrinsically motivated managers more job involved?

Gerald J. Gorn, Rabindra N. Kanungo

Journal:

Organizational Behavior and Human Performance

Year:

1980

Language:

english

File:

PDF, 787 KB

english, 1980

32

Determination of octane numbers on small volumes of fuel

I. N. Danilov, F. K. Gorn

Journal:

Chemistry and Technology of Fuels and Oils

Year:

1969

Language:

english

File:

PDF, 270 KB

english, 1969

33

Promiscuous or Confident? Attitudinal Ambivalence Toward Condom Purchase

Darren W. Dahl, Peter R. Darke, Gerald J. Gorn, Charles B. Weinberg

Journal:

Journal of Applied Social Psychology

Year:

2005

Language:

english

File:

PDF, 1.06 MB

english, 2005

34

Misrepresentation in the Consumer Context

Jaideep Sengupta, Darren W. Dahl, Gerald J. Gorn

Journal:

Journal of Consumer Psychology

Year:

2002

Language:

english

File:

PDF, 1.32 MB

english, 2002

35

Understanding Materialism Among Youth

Marvin E. Goldberg, Gerald J. Gorn, Laura A. Peracchio, Gary Bamossy

Journal:

Journal of Consumer Psychology

Year:

2003

Language:

english

File:

PDF, 1.31 MB

english, 2003

36

[IEEE 2008 IEEE National Aerospace and Electronics Conference - Dayton, OH, USA (2008.07.16-2008.07.18)] 2008 IEEE National Aerospace and Electronics Conference - Cognitive Information Processing in Face Recognition

Tepvorachai, Gorn, Papachristou, Chris, Wolff, Frank, Ewing, Robert

Year:

2008

Language:

english

File:

PDF, 4.88 MB

english, 2008

37

Assessing human impact on fen biodiversity: effects of different management regimes on butterfly, grasshopper, and carabid beetle assemblages

Görn, Sebastian, Dobner, Bernd, Suchanek, Axinia, Fischer, Klaus

Journal:

Biodiversity and Conservation

Year:

2014

Language:

english

File:

PDF, 544 KB

english, 2014

38

Micromagnetic simulation of magnetic small-angle neutron scattering from two-phase nanocomposites

Michels, Andreas, Erokhin, Sergey, Berkov, Dmitry, Gorn, Nataliya

Journal:

Journal of Magnetism and Magnetic Materials

Year:

2014

Language:

english

File:

PDF, 10.41 MB

english, 2014

39

Rudeness and Civility: Manners in Nineteenth-Century Urban America.by John F. Kasson

Review by: Elliott J. Gorn

Journal:

The Journal of Southern History

Year:

1993

Language:

english

File:

PDF, 278 KB

english, 1993

40

The Computer and Information Sciences: A New Basic Discipline

Journal:

Year:

1963

Language:

english

File:

PDF, 605 KB

english, 1963

41

Numerical simulation of remagnetization processes in extended thin films and periodic nanodot arrays

Berkov, D.V., Gorn, N.L.

Journal:

IEEE Transactions on Magnetics

Year:

2002

Language:

english

File:

PDF, 224 KB

english, 2002

42

The Impact of Television Advertising on Children from Low Income Families

Gerald J. Gorn and Marvin E. Goldberg

Journal:

Journal of Consumer Research

Year:

1977

Language:

english

File:

PDF, 158 KB

english, 1977

43

Babyfaces, Trait Inferences, and Company Evaluations in a Public Relations Crisis

Gorn, Gerald J., Jiang, Yuwei, Johar, Gita Venkataramani

Journal:

Journal of Consumer Research

Year:

2008

Language:

english

File:

PDF, 404 KB

english, 2008

44

Condom embarrassment: coping and consequences for condom use in three countries

Moore, Sarah G., Dahl, Darren W., Gorn, Gerald J., Weinberg, Charles B., Park, Jongwon, Jiang, Yuwei

Journal:

Year:

2008

Language:

english

File:

PDF, 125 KB

english, 2008

45

Non-linear magnetization dynamics in nanodevices induced by a spin-polarized current: micromagnetic simulation

Berkov, D V, Gorn, N L

Journal:

Journal of Physics D Applied Physics

Year:

2008

Language:

english

File:

PDF, 1.23 MB

english, 2008

46

Large changes in carbon storage under different land-use regimes in subtropical seasonally dry forests of southern South America

Conti, Georgina, Pérez-Harguindeguy, Natalia, Quètier, Fabien, Gorné, Lucas D., Jaureguiberry, Pedro, Bertone, Gustavo A., Enrico, Lucas, Cuchietti, Aníbal, Díaz, Sandra

Journal:

Agriculture, Ecosystems & Environment

Year:

2014

Language:

english

File:

PDF, 681 KB

english, 2014

47

[IEEE 2008 NASA/ESA Conference on Adaptive Hardware and Systems (AHS) - Noordwijk, The Netherlands (2008.06.22-2008.06.25)] 2008 NASA/ESA Conference on Adaptive Hardware and Systems - Face Recognition using a Cognitive Processing Model

Tepvorachai, Gorn, Papachristou, Chris

Year:

2008

Language:

english

File:

PDF, 948 KB

english, 2008

48

Muhammad Ali: the making of an icon

Gorn, Elliott J.

Journal:

Year:

2009

Language:

english

File:

PDF, 64 KB

english, 2009

49

Results of Tests on a New Drift Chamber to Be Used as a Trigger for the Time Projection Chamber

Gorn, W., Kwong, K. K., Layter, J. G., Lindsey, C., Shen, B. C., Van Dalen, G. J., Ronan, M. T.

Journal:

IEEE Transactions on Nuclear Science

Year:

1979

Language:

english

File:

PDF, 2.32 MB

english, 1979

50

Principles and Techniques of Applied Mathematics (Bernard Friedman)

Journal:

Year:

1959

Language:

english

File:

PDF, 211 KB

english, 1959

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